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Needables
  • Canon EOS 5D Mark III 22.3 MP Full Frame CMOS Digital SLR Camera (Body)
    Canon EOS 5D Mark III 22.3 MP Full Frame CMOS Digital SLR Camera (Body)
    Canon
  • The DV Rebel's Guide: An All-Digital Approach to Making Killer Action Movies on the Cheap (Peachpit)
    The DV Rebel's Guide: An All-Digital Approach to Making Killer Action Movies on the Cheap (Peachpit)
    by Stu Maschwitz
  • Canon EOS Rebel T3i 18 MP CMOS Digital SLR Camera and DIGIC 4 Imaging (Body Only)
    Canon EOS Rebel T3i 18 MP CMOS Digital SLR Camera and DIGIC 4 Imaging (Body Only)
    Canon
  • Zoom H4n Handy Portable Digital Recorder
    Zoom H4n Handy Portable Digital Recorder
    Zoom
Thursday
Feb022006

Orphanage Wraps Ruby Tuesday Spot



I just put the finishing touches on my first Superbowl spot. If there's a Ruby Tuesday restaurant near you, you might just see my :30 that features a tie-in with Mini Cooper in between Bud spots on Sunday.

This spot is my most ambitious to date — a sort of miniature Italian Job on a Ruby Tuesday bar top. We created photoreal CG Mini Coopers and finished the spot in HD as a :30 and a :45. We pushed digital filmmaking technology forward by shooting, uhm, film (with the masterful Mr. John Stanier behind the lens). Hey, someone has to do it.

Another fun thing I did for this spot was create a detailed 3D animatic in After Effects 7, something I hope to post here about.

Reader Comments (2)

Where can we find streaming somewhere? We Mini owners are practically a cult...even though I am a new inductee...

February 6, 2006 | Unregistered CommenterTeresa

We're working on getting it online Teresa, and I know firsthand the passion of Mini owners because my wife drives an S. In fact, her Mini is featured in the spot!

February 6, 2006 | Unregistered CommenterStu
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