I just put the finishing touches on my first Superbowl spot. If there's a Ruby Tuesday restaurant near you, you might just see my :30 that features a tie-in with Mini Cooper in between Bud spots on Sunday.
This spot is my most ambitious to date — a sort of miniature Italian Job on a Ruby Tuesday bar top. We created photoreal CG Mini Coopers and finished the spot in HD as a :30 and a :45. We pushed digital filmmaking technology forward by shooting, uhm, film (with the masterful Mr. John Stanier behind the lens). Hey, someone has to do it.
Another fun thing I did for this spot was create a detailed 3D animatic in After Effects 7, something I hope to post here about.