Sometimes things that exist seem expensive compared to things that are announced but have not shipped yet. Call it "existence tax."
Implementitus is a condition common to nerds and makers. Someone suggests an idea, and your brain automatically goes to work on how it might be implemented, without pausing to consider whether or not it should be. Common symptoms include prototypes, alpha builds, first drafts, and first takes.
If you come from a service profession, such as video and film post-production, it can be hard to cure your implementitus. But it's important to try if you want to transition to a creative field, such as bossing around video and film post people.
Priorities do not equal scheduling.
When making out, using your tongue is a high priority. But doing it too early is a mistake.
The next camera will fix all the problems with your current camera — the ones that are keeping you from taking great pictures, or making great films.
Definitely don’t shoot anything until the next camera comes out.
Certainly ignore that fact that great photos have been taken, and films made, with (blech) already-available cameras. Possibly even the one you currently own.
When the next camera finally does come out, refresh this page.
Maschwitz's Law is an admonition to camera manufacturers to enable the maximum feature set supported by their hardware, lest their users do it for them.
Or, put simply:
It’s no longer OK for cameras not to give us everything they’ve got. If they don't, we’ll just take it anyway.
First appearance here, where I wrote:
What I love about the new generation of cameras, such as those from Blackmagic, Red, and even GoPro, is that they all give you everything they’ve got. They’ll give you the highest image quality they can, in the smallest package possible. They’ll compress images as much or as little as you want. They’ll max out their resolution at the expense of frame rate, or vise versa—whichever you like. And they’ll pack their best dynamic range into any format they can record.
Filmmakers are smart, and have access to a lot of information about what's possible with existing technology. If you break Maschwitz's Law, they'll notice:
Synonym for hijinks.
When we read something on the internet, we tend to apply the General Interent Filter. Here’s how it works.
First polarize the sentiment expressed in the writing to its most extreme.
Then assume it was written specifically about you.
Often new technologies seem like a better idea than they really are, because they are fun and exciting when sampled in small doses, but become less pleasant with prolonged exposure.
It’s like the first time you tried cream soda, and you though, “This is amazing! Why don’t we drink this all the time?” And then you realized you couldn’t finish the bottle.
3D cinema is susceptible to the Cream Soda Effect. People often watch short demonstrations and enjoy the novelty, and then spuriously extrapolate that they’d like to see a whole movie in 3D.
In a group ordering situation, there is never enough pepperoni pizza.
This is because we order with our heads, but we choose slices with our hearts.
In a voting situation, the person who votes for pepperoni will consume almost exclusively pepperoni slices. But the person who votes for Vegan Veggie Lover’s Self-Flagellating Delight will probably also grab a slice of pepperoni.
Stu’s Pizza Constant =
1.75. Estimate how much pepperoni pizza you require, then multiply by this number.
See also: Stumbling on Happiness by Daniel Gilbert. This excellent book contains revealing studies about how we are terrible at predicting what will make us happy.