Ruby Tuesday Ad Online

The commercial I directed for Ruby Tuesday, the one that features four tiny Mini Coopers, is finally online:

The Great Race (direct from

Would you believe that the single largest source of traffic to this blog is this thread on, a Mini Cooper news and info site? I'm sure more than one Mini fan has scratched his head at some of the articles here, but rest assured you have found the home of one of your own—the 2005 Cooper S used for the interior shots in the commercial belongs to my wife, and yes, she occasionally lets me drive it!

For those who missed it, here's the article about the automatic animation system I rigged up in After Effects to enable rapid tweaking of my animatic for the spot, and here's the article on fxguide where you can see some frame grabs.