Let's just say that you own an HDTV and nothing else, and you really, really want to watch Blade Runner tonight.
Blade Runner on Blu-ray is $25.95. A no-frills Sony Blurry player is $389.99 (prices at posting time). Total investment: $415.94. Of course, that Blu-ray player may not be up to spec in a few revs, so the common wisdom is that you should get a Playstation 3 ($399.99 and up) for Blu-ray playback, to avoid getting obsoleted. That brings your total to $425.94.
Ah, "winning." It's quite clear that Sony won. Do you feel that you did?