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by Stu Maschwitz
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OK Blu-Ray, you won. Now where are the movies?

April 06, 2008

This splash image for the Netflix Blu-Ray page has not changed in three weeks. I still have not succumbed to the pressure to re-live The Devil Wears Prada in 1080p. It’s time for some new movies.

When I bought my Playstation 3 I couldn’t wait to buy some fun disks to try out. I wound up standing in the aisle of Best Buy for half an hour growing depressed.

Today I was back at Best Buy and the situation is the same. One new movie caught my eye—I Am Legend. But I decided it wasn’t worth $35 plus tax. It’s next in my Netflix queue anyway, and it’s only $19 on Amazon.

I’m happy that the HDDVD/Blu-Ray battle has ended, but the war is far from over. Downloads could still win the hearts and wallets of consumers, which scares me because the quality sucks, and they lack special features.

You won Blu-Ray, now start acting like it. But don’t get cocky, and don’t go thinking we’re a captive audience with no other recourse than to spend double a DVD price on a new release. Give us the movies we want at a price that makes it a no-brainer to eschew iTunes rentals and other, less scrupulous options.

EDIT: Gotta have Hitch now? Amazon has a buy two, get one free deal on Blu-Ray disks.

Tags: Netflix, biz, Home Theater
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