ARRI Amira

ARRI knows how to make the perfect camera for right now, instead of an imperfect camera for the future.

No one should care about the “in-camera grading.” But everyone should care about 200 fps of “ALEXA image quality” on a camera designed to be used by humans.

The fervor over the Arri Amira should be a wakeup for real ergo in equipment. No more little boxes. No more cages. Design it in.

— Paul Schneider (@lettershome) September 15, 2013

Yep.