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by Stu Maschwitz
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Maschwitz's Law

September 28, 2014

Maschwitz's Law is an admonition to camera manufacturers to enable the maximum feature set supported by their hardware, lest their users do it for them.

Or, put simply:

It’s no longer OK for cameras not to give us everything they’ve got. If they don't, we’ll just take it anyway.

First appearance here, where I wrote:

What I love about the new generation of cameras, such as those from Blackmagic, Red, and even GoPro, is that they all give you everything they’ve got. They’ll give you the highest image quality they can, in the smallest package possible. They’ll compress images as much or as little as you want. They’ll max out their resolution at the expense of frame rate, or vise versa—whichever you like. And they’ll pack their best dynamic range into any format they can record.

Filmmakers are smart, and have access to a lot of information about what's possible with existing technology. If you break Maschwitz's Law, they'll notice:

Canon really dropped the ball on the DSLR video revolution. Too slow, too greedy.

— Joseph Kahn (@JosephKahn) September 6, 2014

Or they'll take matters into their own hands. Examples of users extracting functionality from cameras that had artificially held it back include Magic Lantern hacking raw video out of the 5D Mark III, and Cinematographer Paul Ream hacking his Sony F5 to enabled internal 4K recording.

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